For most of the time, a simple, natural look works best. For everyday application, pick the shades of shadows that bring out the eye color rather than shadows that make a statement.
✴ For DARK BLUE eyes are good most browns (from orange till taupe), lilac, slate, heather, gray, ash.
✴ LIGHT BLUE and GRAY eyes. Those eyes are usually changing their shade, depending on the eyeshadow you use. Thus, if you want to make your eyes darker blue, you can use brown colors; if you want them to get more steel color, you can use gray eyeshadow; if you want them to be more greenish - you can use pink and plum shades.
✴ GRAY-GREEN eyes. If you want to get more gray eyes, use graphite, steel gray, ash-silver and black colors of eyeshadow. If you want your eyes to be more green color, you can use deep brown, chocolate, golden-pink, beige, dark purple.
✴ BROWN-GREEN or HAZELNUT eyes get brighter with emerald, green, yellow-toned beige,camel, taupe and purple colors of eyeshadow.
✴ For DARK BROWN and BLACK eyes are good dark sandy, mocha, khaki, cement, sable, stone, bark, moss, plum and apple shades.
✴ For BROWN eyes are good all shades contained dark blue and purple pigment.
✴ For LIGHT BROWN (HONEY, UMBER) eyes will work lilac, dark blue, beige-brown, brown-pink, khaki, olive, gold, copper and earthy shades.
Avoid eyeshadow with red and purple undertones if you have rednesss around the eyes, as these colors will make your eyes look tired. Stick with neutral brown, or gray colors, but beware that some browns and gray have so much red in them that they should not be used.
Concealer is the one product that, when chosen and applied correctly, can immediately lift and brighten the face. Choose a color one or two shades lighter that the foundation. The skin under eye is very thin, so the blue of the fine veins just under the surface tend to show through. A light yellow-toned concealer masks this blue discoloration and brightens the skin.
For those with alabaster skin, a porcelain-toned concealer will work. For extreme under-eye darkness I would use correctors. When the regular concealer cannot fully lighten the under-eye area, a peach or pink corrector is used to counter the purple or green tone. A regular yellow-toned concealer is usually lightly layered over the corrector to lighten the under-eye area. Occasionally, those with extreme deep darkness under the eye will not need the layer of regular concealer. Don't forget to set the concealer with translucent powder.
Test several shades of foundation on the side of the cheek. Make a stripe of each foundation from the cheek to the jawline, gently blending into the skin. Also test a shade lighter and shade darker for comparison. The correct shade will disappear. Double-check the selected color on the forehead. Sometimes women have darker skin on the forehead, and the foundation that work here will work better for the whole face.
Always test foundation on the natural light. Walk to a window or a doorway. Do not test foundation on the hand or arm, as the face is rarely the same color as the rest of the body. Make sure the foundation is yellow based. Everyone has yellow undertones in their skin. Pink-based foundation looks like a mask on most people. Only 1 percent need a pink tone: those who sunburn even in the shade. Oily skin sometimes can turn the foundation darker.